Our Story
From a simple idea in 2018 to Australia's trusted digital budgeting companion — here's how we built venoriluthiq to help thousands take control of their financial future
The Beginning
Three friends from Melbourne University noticed something troubling during their final year. Despite studying commerce and economics, most of their classmates struggled with basic budgeting. Credit card debt was mounting, and many felt overwhelmed by financial apps that promised everything but delivered complexity.
- Founded with ,000 in combined savings
- First prototype built in a Fitzroy garage
- Interviewed 200+ young professionals about money habits
- Discovered that 73% wanted simpler budgeting tools
Finding Our Voice
After testing with over 1,000 beta users across Australia, we learned that budgeting isn't just about numbers — it's about understanding your relationship with money. We redesigned venoriluthiq from the ground up, focusing on clarity and genuine financial education rather than flashy features.
- Launched public beta with 2,500 active users
- Partnered with financial counsellors in Sydney and Brisbane
- Developed our signature "Small Steps" methodology
- Won the FinTech Australia Innovation Award
Growing Together
Last year marked a turning point. We reached 25,000 active users and, more importantly, started seeing real results. Our community shared stories of paying off debt, building emergency funds, and feeling confident about money for the first time. This wasn't just growth — it was proof that our approach works.
- Expanded team to 12 passionate individuals
- Users collectively saved over .2 million
- Launched educational webinar series
- Opened our Perth office to serve Western Australia better
What We've Learned
Seven years in, we're proud of what our community has achieved. But these numbers tell a bigger story about changing how Australians think about money.
Active Users
From university students to retirees, our community spans every life stage and background across Australia
Community Savings
Total amount saved by our users since 2021 — money that stayed in their pockets instead of unnecessary spending
Feel More Confident
Percentage of users who report feeling more confident about their financial decisions after six months
Looking Forward
We're not done yet. By 2026, we want venoriluthiq to be more than just a budgeting app — we want it to be the place Australians come to build lasting financial confidence.
- Launch financial education courses in partnership with TAFEs
- Develop tools for small business budgeting
- Create family financial planning features
- Expand our free community workshops nationwide